Services Marketing (5th Edition) By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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Services Marketing (5th Edition)
 By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

Services Marketing (5th Edition) By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler


Services Marketing (5th Edition)
 By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler


PDF Download Services Marketing (5th Edition) By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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Services Marketing (5th Edition)
 By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

  • Sales Rank: #520832 in Books
  • Brand: McGraw-Hill Irwin
  • Published on: 2008-05-23
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x 1.10" w x 8.50" l, 3.30 pounds
  • Binding: Hardcover
  • 736 pages

About the Author
Valarie Zeithaml is the Roy and Alice H. Richards Bicentennial Professor of Marketing and Associate Dean for the MBA Program at the Kenan-Flagler Business School of the University of North Carolina.

Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

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Services Marketing (5th Edition) By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler


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